Communications & Outreach Audit

Is this approach right for you?

NOT THE RIGHT FIT IF

You need new materials right now. The audit tells you what to fix. The Messaging Toolkit creates the materials. Consider doing both in sequence.

BEST FIT FOR

Your website, materials, or signage have not been updated in years, or you suspect your communications are not reaching or resonating with the people you serve.

What you’ll have

A prioritized findings report covering all your communication channels, with specific, actionable recommendations you can implement yourself or use to direct a redesign.

What the vendor does

• Reviews all communication channels and materials

• Assesses clarity, accessibility, cultural responsiveness, and alignment

• Evaluates social media presence and on-site messaging

• Provides a report with prioritized findings and recommendations

Your team’s role

Gather existing materials, coordinate a site visit, and participate in a debrief. Moderate effort, concentrated at the start and end.

• Provides access to materials, website, print, and social media

• Coordinates site visit for in-person observation

• Shares any existing brand or communications guidelines

• Participates in debrief and prioritizes recommendations