Communications & Messaging Toolkit

Written By Rulo Strategies

Is this approach right for you?

NOT THE RIGHT FIT IF

You want a video or a major brand overhaul. This creates foundational written messaging tools: concise, polished, and immediately useful.

BEST FIT FOR

Different staff members describe your program differently depending on who they are talking to, or you have a funder meeting, community presentation, or grant proposal coming up and you need sharp, ready-to-use materials.

What you’ll have

Four ready-to-use materials in editable format: a program one-pager, talking points, a press release, and social media drafts, plus a guide on how to use them.

What the vendor does

  • Facilitates a structured messaging planning session

  • Drafts a press release, program one-pager, talking points, and social media drafts

  • Prepares a brief dissemination guide

  • Delivers all materials in editable format

Your team’s role

One planning session. Review two rounds of drafts. One of the lowest commitments on this list.

  • Provides program information and identifies intended audiences

  • Participates in one structured messaging planning session

  • Reviews draft materials for tone and accuracy

  • Identifies staff responsible for dissemination

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