Client-Focused Program Highlight Video

Written By Rulo Strategies

Is this approach right for you?

NOT THE RIGHT FIT IF

You cannot secure participant consent for filming, or your team does not have the capacity to coordinate on-site filming logistics.

BEST FIT FOR

You have client success stories worth telling, and you want something that stops people in a presentation, on a website, or at a funder meeting. A well-made video does what no report can: it makes people feel the impact.

What you’ll have

A professionally produced 3- to 5-minute video delivered in multiple formats, optimized for web, social media, and presentations. An asset your team will use for years.

What the vendor does

  • Develops a creative concept and shot list based on your goals

  • Conducts on-site filming with professional equipment

  • Interviews staff, clients, and partners as appropriate

  • Edits footage and adds graphics, music, and captions

Your team’s role

One of the most coordination-intensive options on this list. Requires securing releases, scheduling filming, and coordinating on-site staff and client participation.

  • Defines goals, key messages, and target audiences

  • Secures all necessary participant releases and filming permissions

  • Coordinates filming schedules, locations, and participation

  • Reviews draft cuts for accuracy, tone, and organizational values

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Communications & Messaging Toolkit